online copywriting - it’s not like the brochures
Online copywriting - to quote a famous football manager: “It’s not like the brochures”. No, online copywriting ain’t print. It’s all keywords, SEO, metatags and writing for spiders.
So, is that all that online copywriting involves? Sounds easy. Lordy, no. Good online copywriting is a heady witches’ brew of all that webby wizardry… but with all the traditional stuff thrown in for good measure. Yep, online copywriting is a step beyond - a hybrid skill that still demands a fine knowledge of product positioning, branding, USPs and target audience.
Online copywriting’s not for the faint-hearted, and don’t try it yourself unless you’ve a PhD in SEO and are a time-served copywriter with a FTSE-load of blue-chips under your belt. Try Mightier Than for your online copywriting - and reap the rewards, with targeted traffic from all the major search engines.
t: Nigel,
+44 (0)1772 435827
m: 07745 092037
e: nigel@mightier-than.com