good copywriting

Many people reckon they can do their own copywriting. But it’s not that easy. Can you do all this?

Write from your audience’s point of view, bearing in mind they would rather suck worms than read your copy.
Write headlines that reach your audience and offer a USP (Unique Selling Point).
Decide on a USP, when you can’t even find one down the back of the sofa.
Pare every sentence to the bone, taking out every redundant word, so that only the message remains, gleaming like a medal in a velvet-lined box.
Write about benefits, not features.
Nail every comma. Identify a run-on sentence. Spot a ‘series out-of-control’. Remove every dangling modifier. Get your verbs to agree. Use ‘that’ and ‘which’ correctly.
Talk to your audience as human beings, using short, gutsy words and short sentences. Increase understanding, increase sales.
When writing PR, instantly identify the news, and put it all in the right order.
Never, ever, under any circumstances, describe a window as a ‘glazed vision panel’.

If you can’t do all this, Mightier Than can. So call Nigel on 01772 435827 (UK), or e-mail me.

a full service

Want more than just the copywriting? Mightier Than has a network of excellent, time-served designers who can work with me at the drop of a hat. So you get a complete copywriting and design service.

Just say the word.

If you wish to learn more about good copywriting, you might want to take a look at the following articles:
Persuasive copywriting - what really persuades?
Freelance copywriter tells all (how to become a copywriting expert)
Your website copywriter - what should you expect?
Writing press releases - the how and the why
Copywriters get down and dirty with grammar
SEO copywriting: thanks for the mammaries
Need a copywriter in Scotland?
Need a freelance copywriter in Ireland?
Direct mail, sales letters, mailshots… copywriter explains what it’s all about
What’s the point of an advertising copywriter?
Use a professional CV writer - or your CV could spell trouble
And a freelance tennis journalist too…

t: Nigel, +44 (0)1772 435827
m: 07527 954394
e: nigel@mightier-than.com