Fancy a spot of DIY?
Copywriting books. There are plenty of ‘em. So if you fancy having a go yourself, I’ve helpfully compiled this shortlist of great books on copywriting to get you started. Just click through to Amazon to place your order.
Ogilvy on Advertising
The most respected adman of all time. Need we say more?
Influence: the Psychology of Persuasion
There are six universal principles behind making people say yes. Discover them here.
How to Write Letters That Sell
Timeless principles in improving response rates from a master of direct mail.
Tested Advertising Methods
More timelessness, yet written in an accessible, modern style.
People have sold their children to get hold of this masterwork. You’ll just need to sell your house.
The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells
Hard-sell direct-response tips from an industry giant.
These days, we’re all writers, right?
Kickass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle
Yep, copywriting really is that simple.
Some might say you’re not a writer unless you’ve mastered everything in this book. I couldn’t possibly comment.
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
The book that inspired a generation of mad men (and women).
Of course, if reading these copywriting books only serves to convince you that you need to hire a pro, I’ll be right here waiting, pen all a-quiver. Call me on 07745 092037 or email me here.