The king of quirky, humorous copywriting?
Quirky, humorous copywriting has truly come of age since the chaps at Innocent Drinks decided that writing like a curious eight year old was the way to go.
Quirky and engaging copywriter
In the last few years, I’ve lost count of the number of potential clients who’ve emailed me saying, ‘We want some quirky and engaging copywriting — just like Innocent Drinks’. Of course, I’ve been happy to provide it, because I seem to have become the King of Quirk.
This was confirmed when I chatted with Danny from the drinks company in question. He said he liked my work and put me on the Innocent roster of quirky copywriters. Not that I’ve ever been required. It’s clear that the odd blog and a new carton every few months can easily be handled in-house.
But I have applied my quirky, humorous copywriting to other projects. Many of them. For three years, I wrote a weekly blog for Bingomania (and I also provided the website copy that helped the site to Runner-up in Bingo Site of the Year). Looking back at that stuff now, it wasn’t just quirky copywriting, it was full-on, off-the-wall zany.
Here’s a very brief excerpt to give you a flavour:
‘Dear Maniacs all,
It’s a Fathers’ Day special weekend at BingoMania.co.uk. If you’re a dad, or even if you just think you might be, a really big shout-out from everyone at BingoMania. We hope your Fathers’ Day weekend brings you joy, love and a decent set of power tools.
Live it up responsibly, now.’
But there’s an important point to be made here: there are degrees of quirk. In fact, were there such a thing as a quirkometer, I’d be able to help clients plot their tone of voice along a quirky copywriting spectrum, from mildly humorous copywriting to out-and-out fruity-go-loopy nuts.
Over the last six years or so, I’d estimate that 30% of the copywriting work I’ve tackled has been quirky copywriting. So if you’re looking for a quirky, humorous copywriter, you might just be on the right page.
Call Nigel today on UK +44(0)1772 435827 or email me here.
Find out about all of the copywriting services I offer.
“I hired Nigel to write copy for me for a newsletter and a mailer and he came back both times with great, creative and funny copy. He listened to my spec and came back within two days with exactly what I needed. He’s also a thoroughly nice person and I would use his services again in a hot second.”