There are copywriters and copywriters
29 July 2009
Now, I’m not in the business of having a go at my copywriting competitors. Or, at least, I would never name them if I do. But some things have to be said.
OK, I know I’ve done this subject before. But these ‘copywriters’ keep popping up. You can bash them on the head with a mallet like that crazy arcade game, but they still rise to the surface from the mucky depths of the web.
I’m compelled to speak out because I found one copywriter today (from my home town — hey, with a little research, you might find him) whose site bears the very, very ugly ‘I’ve also wrote for’ plus numerous examples of its (possessive form) carrying an apostrophe.
You can blame the education system. You can blame unemployment. You can blame the lack of regulation. They could all be factors, but the truth remains that people like this shouldn’t be writing for anyone until they’ve grasped the basics.
Follow me on Twitter for new post alerts:
Most recent posts
- When creativity just gets in the way
- That’s just rude
- Copywriting buyers beware
- The copywriter who has no problem with jargon
- Change your thinking on direct mail
- Freelance copywriter not in Edinburgh
- Put my copywriting to the test
- And then they used the P word
- Fourth is the new first
- Copywriting for every county
- Why copywriting will never be a commodity
- S-rated calendar