The rise and rise of SEO copywriting

3 September 2009

More and more of my work comprises SEO copywriting. That has its good side and bad side, and it also raises a few issues.

The bad side is that SEO copywriting doesn’t pay as well as the other stuff. Perhaps it should, but it doesn’t. On the plus side, there’s plenty of it. There are one or two websites out there (I believe there are at least seven) and good SEO (search engine optimised) copy is much sought-after. A nice smattering of well-placed keywords can see your site scaling the North Face of Google in no time at all.

So, what are those issues? Well, the main one for me is that most SEO copywriting sounds like it was composed by a demented leprechaun. If I wrote this, I don’t think many people would do business with me:

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And rightly so. Which is why I reckon web copy just has to become more human-friendly — the hard-sell turns on absolutely nobody and just makes you look a bit desperate.

So, SEO copywriting must evolve to survive. But I reckon I’m ahead of the crowd. My SEO stuff keeps Google happy, but I go to great lengths to make my web copy sound like it’s not actually written by spiders. It’s all about having the skills to insert the phrases naturally into the text; to break them up and play with them.

As a general rule, if you’re a good writer, you can become a good SEO writer, too. It’s really not so different.

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