Inflammatory copywriting
30 July 2009
From Scotland comes this brilliant example of copywriting that grabs you around the throat and squeezes your pips till they pop out of your ears.
This notice was spotted in a shop window in Campbeltown, Argyll:
’We would rather do business with 1000 Al Qaeda terrorists than with one single British soldier!’.
So far, so inflammatory. But here’s the kicker, as they say.
The shop was an undertaker’s.
Follow me on Twitter for new post alerts:
Most recent posts
- When creativity just gets in the way
- That’s just rude
- Copywriting buyers beware
- The copywriter who has no problem with jargon
- Change your thinking on direct mail
- Freelance copywriter not in Edinburgh
- Put my copywriting to the test
- And then they used the P word
- Fourth is the new first
- Copywriting for every county
- Why copywriting will never be a commodity
- S-rated calendar