Copywriting blog
Put my copywriting to the test
Always keen to tackle copywriting test pieces, despite some of these crushing disappointments.
11 December 2011
And then they used the P word
’Passionate’ is now the biggest cliche in modern advertising. As ever, the maxim must be ‘show, don’t tell’.
27 October 2011
Fourth is the new first
Is it better to be fourth on Google than first? My experiences as a non-Irish Irish copywriter suggest it might.
24 August 2011
Copywriting for every county
When Nick from Auditel commissioned us to write for his Wiltshire business, it completed a remarkable accomplishment.
12 July 2011
Why copywriting will never be a commodity
Four dollars for 600 words of custom content. Four dollars. That’s what the value of words has been reduced to.
7 July 2011
S-rated calendar
Scunthorpe United fan Jamie Muir got a shock when he opened his Christmas present last month — an x-rated personalised year planner.
6 January 2011
Copywriters without kids
Christmas is the time when the big names in retail wheel out their seasonal TV ads. But I’m not a fan of these pre-watershed festive offerings.
20 December 2010
Older posts
- Copywriting for conversion
- You think you don’t need a copywriter?
- Copywriting needs an Ofcopy
- Spend, spend, spend
- When copywriters tear out their hair
- Better safe than Suri
- Copywriting advice? No thank you
- What’s in a name? Lots of PR
- Yeah, yeah, yeah, we’re all frustrated novelists
- Living the dream — a cautionary tale
- 3000 reasons why PR is cool in any language
- Copywriting is very expensive