Copywriting blog

Put my copywriting to the test

Always keen to tackle copywriting test pieces, despite some of these crushing disappointments.

11 December 2011

And then they used the P word

’Passionate’ is now the biggest cliche in modern advertising. As ever, the maxim must be ‘show, don’t tell’.

27 October 2011

Fourth is the new first

Is it better to be fourth on Google than first? My experiences as a non-Irish Irish copywriter suggest it might.

24 August 2011

Copywriting for every county

When Nick from Auditel commissioned us to write for his Wiltshire business, it completed a remarkable accomplishment.

12 July 2011

Why copywriting will never be a commodity

Four dollars for 600 words of custom content. Four dollars. That’s what the value of words has been reduced to.

7 July 2011

S-rated calendar

Scunthorpe United fan Jamie Muir got a shock when he opened his Christmas present last month — an x-rated personalised year planner.

6 January 2011

Copywriters without kids

Christmas is the time when the big names in retail wheel out their seasonal TV ads. But I’m not a fan of these pre-watershed festive offerings.

20 December 2010

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